Upstart Stoke launched at the end of last week, in advance of their Sugarmill showcase gig this Wednesday night.
The site is nice and simple, clad in ever-cool black and with a useful array of resource for every musician and music lover in Stoke and beyond. A comprehensive list of bands is a joy to the armchair browser, with brief descriptions to give you a taste of their sounds before you schlep over to the obligatory ugly Myspace page for a listen. I've just discovered the talents of Cannibal Sunset and Cynical Protest before finishing my morning coffee.
If I had a criticism, it is the use of so-called framed domain forwarding, which makes tagging and sharing more difficult than it should be. Since the site is meant to be all about raising bands' profile, this is something I hope can be fixed. Otherwise Jim and Lotti have done a great job and I'm sure the project will be successful in leading many new people to the delights of our city for the Axis Festival and beyond.